For the record, the boys section is fine. However, in this instance fine = dated.
Their polos from Lauren and Lacoste throw us back to the 80's and 90's and not in a good way. It looks like a JCPenny ad or something only Mr. Trump's son could pull off(and that is pushing it). A JCPenny ad is great when you are JCPenny but not when you are what was once the finest Department store in the country, Bergdorf Goodman. Take a closer look here.
Perhaps, this seems harsh but it's for your own good, BG. We think luxury department stores are having a difficult time because they have forgotten who they are and what their demographic wants. We want elegance and refinement from you, perhaps even a bit of excess. Department stores especially BG used to epitomize glamour and in house shopping for all of the finer things in life. Please Bergdorf's bring back your charm!
Now here is a taste of what we'd like to see featured. From refined to casual, these clothes are classic and modern.
1. Caramel Baby and Child
2. Dagmar Daley
3. I Pinco Pallino
4. Gelato Kids
5. Velvet & Tweed
6. B.b.
7. B.b.
8. Elias and Grace
9 . Benny & Moon
10. Memini
11. Trozenfants
12. Neige
Love it.
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